Heinicke, now with the noni industry, claims that xeronine is an essential nutrient that enables proteins to enter and exit cellular walls. Although he published his results in a non-peer-reviewed newsletter and never determined the chemical formula, he received a patent for xeronine in 1985. Chemist Ralph Heinicke, who worked for the pineapple industry, discovered minute traces of this unknown chemical in pineapples and then noni. What's the active ingredient in noni? It's xeronine, maybe. Health experts are trying to get the local populations to exercise more and to shun the western influence of cigarettes, alcohol, and fatty and salty processed foods, not drink more noni. Centers for Disease Control and Prevention. Native Hawaiians are twice as likely to get diabetes and nearly six times more likely to die from it compared to whites on the islands, according to the U.S. That slender lady on the bottle is an illusion.

In parts of the Federated States of Micronesia, up to 80 percent of the population are obese and 50 percent are diabetic, according to the WHO.

In French Polynesia, home to Tahiti, 45 percent of women are obese and nearly another 30 percent are overweight, according to the World Health Organization. Sadly, as a result of colonization, land confiscation and forced changes in lifestyle and diet, many Polynesians from the South Pacific through the Hawaiian Islands are in poor health. If Polynesians readily consumed noni juice, as marketers claim, then the results are surely minimal. It is commonly sold as Polynesian, Tahiti or Hawaiian noni. Noni juice is said to improve or cure arthritis, cancer, high cholesterol, diabetes, obesity, impotence and so on. Most noni juice sold in the United States contain a dash of noni cut with water and other juices to make it palatable. Many South Pacific cultures use noni in traditional medicine.

The pungent, ripe fruit is a tough swallow, though, known in many tongues as the vomit fruit or rotten cheese fruit, and is consumed usually only in famines. Noni grows easily in warm climates throughout Southeast Asia and the South Pacific.

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